![]() ![]() Jim Mateja, The Chicago Tribune, 8 Feb. Inside there's two 8-inch configurable "infotainment" screens and a choice of two seats: one for optimum comfort, the other a "competition sport" option with side bolstering to hold the driver in place during hard cornering. Such programming would allow an individual to make optimum use of available nutrients, on the assumption that his own diet will be similar to his mother's. In the late 1980s David Barker, a British doctor, suggested that what a woman eats when she is pregnant shapes her child's physiology for life. Here's what the big brands know that your emerging company may be missing: for optimal success your employees must not only be plausible representatives of your brand's key attributes, but they must exude the company brand. David Eagleman, The New York Times Book Review, 5 Aug. The production and scrutiny of counterfactuals (colloquially known as "what ifs") is an optimal way to test and refine one's behavior. René Heller, Scientific American, January 2015 These superhabitable worlds may be the optimal targets in the search for extraterrestrial, extrasolar life. In fact, some exoplanets, quite different from our own, could have much higher chances of forming and maintaining sustainable biospheres. Let's take a look at what's happening out in the world with these two: Which brings us to our current situation: when we want a noun, we use optimum, but when we want an adjective, we use … either? ![]() And at about the very same time, a synonymous and related adjective- optimal-was coined. It was only a few decades into the noun's existence, though, that the word started to be applied as an adjective as well. The scientists used optimum as a noun, mostly to refer to the most favorable condition for the growth and reproduction of an organism, as in "soil condition at its optimum." The noun caught on and eventually broadened to refer to both "the amount or degree of something that is most favorable to some end" and "greatest degree attained or attainable under implied or specified conditions." When we want a noun, we use 'optimum,' but when we want an adjective, we use … either? ![]()
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